Marketing Lead, Partnerships

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way. The Community You Will Join Airbnb's Marketing organization partners closely with our Global Partnerships team to turn commercial deals into brand-building moments. Our partners' channels carry audience reach, trust, and cultural credibility — when we show up well on them, we drive bookings, brand love, and reach beyond our owned brand and paid media. This role sits within Marcomm/Marketing, working shoulder-to-shoulder with Global Partnerships (who own the commercial relationship) as well as Creative, PGM, Comms, and Regional Marketing to bring partner storytelling to life, held to the same bar as Airbnb's own brand campaigns. The Difference You Will Make As Lead, Partnership Marketing, you'll own the marketing strategy and execution across Airbnb's partner portfolio — turning each partnership's commercial objective into a compelling marketing plan with clear success measures. You'll be the connective tissue between our partners' brand systems and Airbnb's, building campaigns that live on partner channels while staying integrated with Airbnb's owned storytelling. Success looks like a portfolio of partner campaigns that consistently deliver measurable brand and bookings impact, a scorecard that lets leadership compare performance across partners, and an operating rhythm for partner marketing that didn't exist before you built it. A Typical Day Build and run marketing campaigns on partner channels — bookable placements, integrations, co-branded content, social, email, and on-site/in-venue activations Act as the day-to-day marketing counterpart to each partner's marketing team, owning the marketing relationship alongside the Partnership Lead who owns the deal Brief and partner with Creative to produce assets sized for partner channels, and manage a two-way approvals path between Airbnb and partner brand teams Maintain a rolling marketing calendar per partner, synced to both the partner's roadmap and Airbnb's central marketing calendar — including multi-year views for anchor partnerships Define and report on the brand metrics that matter per partner, partnering with Business Operations and Finance, and feed findings back into planning Deliver real-time, in-market marketing during live moments like major events and brand activations, often on compressed timelines Represent partner marketing in Airbnb's broader Marketing planning cycles, keeping Partnerships, PGM, Creative, Comms, and Regional Marketing aligned on what's launching, when, and why Your Expertise 10+ years of experience in brand, partner, or integrated marketing, with hands-on campaign delivery — not strategy alone Direct experience marketing with or through external partners, such as co-marketing, sponsorships, brand collaborations, or channel/affiliate marketing A track record running campaigns end-to-end: brief, creative development, approvals, launch, and measurement Strong partner-facing instincts, with the credibility to be the calm, trusted presence in a room with another company's marketing or partnerships team Comfort moving fluidly between brand and performance conversations — able to defend a creative choice and speak to the bookings it drove Experience building process and structure in ambiguous, undefined environments Familiarity with co-branded measurement approaches such as incrementality, brand lift studies, or attribution across partner-owned media is a plus, as is experience with major sports, entertainment, or travel partners and live event activation Bachelor's degree or equivalent combination of education and progressive experience Your Location: This position is US - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity. Click here for the up-to-date list of excluded states. This list is continuously evolving, so please check back with us if the state you live in is on the exclusion list. If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from. Our Commitment To Inclusion & Belonging: Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply. We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: reasonableaccommodations@airbnb.com . Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process. We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application. Equal Employment Opportunity : Airbnb values diversity & belonging and is proud to be an Equal Employment Opportunity employer. All individuals seeking employment at Airbnb are considered without regard to race, color, religion, national origin, age, gender, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, gender expression, sexual orientation, or any other legally protected characteristic. How We'll Take Care of You: Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits. Pay Range $160,000 — $200,000 USD Reasonable Accommodations: We are committed to providing reasonable accommodations throughout the recruitment process for applicants with disabilities. If you need assistance, or an accommodation, please let your recruiter know once you are contacted about a role. A Note on Recruiting Scams: Scammers sometimes pose as Airbnb recruiters to get money or personal information from candidates. A few things that will always be true for Airbnb’s hiring process: our open roles are posted on Airbnb’s Career’s Page at careers.airbnb.com, and our recruiters correspond only from @ airbnb.com or @ ext.airbnb.com email addresses. Our recruiters will never ask for your Social Security number, bank account details, passport, or payment app information while you are interviewing. We’ll also never ask you to pay a fee, send money, deposit or cash a check, or purchase work-related equipment (such as a company laptop) during the interview process. We encourage candidates to remain vigilant of these recruiting scams and not share sensitive information if you do not believe an individual is actually affiliated with Airbnb.