Head of Marketing Operations

WHO ARE WE? Cohere is the leading security-first enterprise AI company. We build cutting-edge foundation AI models and end-to-end products that are designed to solve real-world business problems. We’re training and deploying frontier models for enterprises who are building AI systems. We believe that our work is instrumental to the widespread adoption of AI and we are looking for folks that want to be part of that. We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. Cohere is a team of researchers, engineers, designers, and more, who are all passionate about their craft. We are a global technology company headquartered in Toronto with key offices in London, New York City, San Francisco, Montreal, Paris, Berlin and Seoul. Join us! THE ROLE You'll lead marketing operations and analytics at Cohere. That covers the team, the martech stack, how we measure marketing's contribution to pipeline, and the budget and pipeline numbers marketing plans against. When leadership asks what marketing produced last quarter and what to fund next, the answer starts with your numbers. The role reports to the VP of Brand. You'll work most closely with the Marketing Chief of Staff and the heads of Growth and Demand and Product Marketing, and every week with Revenue Operations, Sales Operations & Finance. Web operations is part of marketing but doesn't report to this role. WHAT YOU'LL OWN THE TEAM You'll manage the marketing operations, automation, and analytics and data operations staff, and hire where you find gaps. Marketing is growing rapidly, so you'll also bring acquired companies' systems and data into our stack. MEASUREMENT The attribution methodology is yours, documented and signed off by Marketing, Revenue Operations and Finance. Each quarter you'll present marketing's pipeline contribution to the executive team and say what you'd change. Your analysts do the same for the program teams in Growth and Demand, Events and Product Marketing, showing which campaigns and channels are paying back their spend. SYSTEMS AND DATA Marketo, Looker, GA4 and 6sense are yours end to end, along with the campaign and lead side of Salesforce. That includes forms, nurture, lead lifecycle, scoring and routing. Campaign data needs to be structured well enough that analysts don't need workarounds, and target-account data has to reconcile to the governed account list. With Revenue Operations, you'll make sure the data behind marketing's pipeline numbers can't change without a record, so a bulk edit can't quietly rewrite marketing's results. A/B testing on nurture and forms sits with you too, sized so the results can be read. Over time we want fewer tools and fewer dashboards, with one governed source for each metric. BUDGET AND PLANNING NUMBERS You'll own the martech and operations budget and track budget and headcount across marketing. You'll also build the pipeline and capacity models marketing plans against. The Marketing Chief of Staff runs planning and the business reviews and leads the trade-off conversations with your numbers in hand. Marketing and Sales need to count pipeline the same way, every time. YOUR FIRST YEAR In the first 90 days, you'll document the attribution methodology and get it signed off by Marketing, Revenue Operations and Finance. By then we should also have an inventory of every reporting surface, each with a named owner, and your order for fixing the data problems you inherit. By three months, one governed executive dashboard has replaced the competing decks in business reviews, and rebuilt lead routing is in production. By six months, target-account reporting reconciles to the governed list, and anyone on the team can reproduce quarterly attribution from the documented method, with change control on the data underneath it. The stack is smaller than when you arrived, and some marketing workflows run on agents in production. Annual planning runs on your budget, headcount and pipeline models. WHAT WE'RE LOOKING FOR MUST HAVE - 10+ years in marketing operations or marketing analytics in B2B or enterprise software, including at least one high-growth company. - You've managed a marketing operations and analytics team and its martech budget, setting priorities across ops, automation and analytics specialists and hiring to fill gaps. - Hands-on Marketo and Salesforce experience with lead lifecycle, campaign structure, routing and the sync between the two. You've configured these systems yourself. - You've owned a multi-touch attribution model end to end and defended its definitions to a CFO or executive team. - SQL, and enough comfort in a governed BI layer like Looker to check a number yourself before you present it. - You've run the data side of an account-based motion, including the hygiene that makes a target account list reportable. - You've worked closely with Revenue Operations and Sales Operations without duplicating their work. - Experience in enterprise, regulated or public-sector buying environments, including GDPR and CASL as they apply to lead handling. - You already use AI and automation in your own team's work. NICE TO HAVE - Enterprise AI, infrastructure or developer-platform marketing. - You've built agentic or LLM-based workflows in GTM operations and measured what they saved. - Product-led funnel instrumentation running alongside a sales-led pipeline. - You've consolidated an inherited martech stack, or merged systems after an acquisition. FULL-TIME EMPLOYEES AT COHERE ENJOY THESE PERKS: - A weekly lunch stipend of $75/£75 or equivalent in your local currency for lunch. - Full health and dental benefits, including a separate budget for mental health. - RRSP matching, 401K, Pension Scheme. - 100% Parental Leave top-up for up to 6 months, for either parent. - Annual enrichment benefits: Arts & culture, fitness/wellness, quality time, and a workspace improvement credit. Education & learning stipend for conferences, courses, and coaching. - 6 weeks of paid vacation (30 working days!) - Budget for traveling to other offices if you are remote, plus an annual company offsite. HOW AND WHERE WE WORK: - Cohere is remote-friendly, but we also have offices in Toronto, London, New York City, San Francisco, Montreal, Paris, Berlin and Seoul with more opening soon. - For those in the office: a daily lunch program, plenty of snacks, and regular community and social events. - For those not near an office: a co-working benefit so you can work alongside others in your city. - Everyone receives a $500 home office stipend to set up your workspace properly. If any of the above doesn’t line up exactly with your experience, we still encourage you to apply. We strive to create an inclusive work environment for all; we welcome applicants from all backgrounds and are committed to providing equal opportunities. Should you require any accommodations during the recruitment process, please submit an Accommodations Request Form https://docs.google.com/forms/d/12a6IrLdF3kI2nonKSr4tiFuz18rLQbaeYV-JM9L4o9Q/edit, and we will work together to meet your needs. We may use AI-enabled tools to screen and assess applicants against the criteria for this position. This helps our recruiters identify potentially qualified candidates, but it doesn't limit the applications our recruiters may review or consider. Beware of Scams: Cohere will never ask for payment or third-party services (e.g., CV writing) as part of our hiring process. All legitimate roles are listed on the Cohere careers page and LinkedIn only, with all communications from Cohere employees coming from an @cohere.com or @cw.cohere email alias. If jobs are viewed on other sites then please verify these through our official careers https://cohere.com/careers page.